As of the census of 2000, there were 303,447 people, 124,758 households, and 71,236 families residing in the city of Tampa. The population density was 1,045.4/km² (2,707.8/mi²). There were 135,776 housing units at an average density of 467.8/km² (1,211.6/mi²). The racial makeup of the city was 64.22% White (51.0% White Non-Hispanic), 26.07% Black or African American, 0.38% American Indian and Alaska Native, 2.15% Asian, 0.09% Native Hawaiian and Other Pacific Islander, 4.17% from other races, and 2.92% from two or more races. Hispanic or Latino of any race were 19.29% of the population, most of them Puerto Ricans. There are significant populations of Cuban, Mexican, Italian, Peruvian, and Colombian descents within the city limits as well.

There were 124,758 households out of which 27.6% had children under the age of 18 living with them, 36.4% were married couples living together, 16.1% had a female householder with no husband present, and 42.9% were non-families. 33.7% of all households were made up of individuals and 10.2% had someone living alone who was 65 years of age or older. The average household size was 2.36 and the average family size was 3.07.

In the city the population was spread out with 24.6% under the age of 18, 10.0% from 18 to 24, 32.3% from 25 to 44, 20.5% from 45 to 64, and 12.5% who were 65 years of age or older. The median age was 35 years. For every 100 females there were 95.3 males. For every 100 females age 18 and over, there were 92.1 males.

The median income for a household in the city was $34,415, and the median income for a family was $40,517. Males had a median income of $31,452 versus $26,133 for females. The per capita income for the city was $21,953. 18.1% of the population and 14.0% of families were below the poverty line. 26.8% of those under the age of 18 and 15.1% of those 65 and older are living below the poverty level.

A person from Tampa is referred to either as a Tampan or a Tampanian.

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